ÜTurn™ Leakproof Straw Lid
Our patent-pending Lid has three modes for stress-free sips and easy cleaning: open, locked + 100% leakproof, and centred for straw removal.
The world’s most innovative drinkware brand is now available to UK and Irish retailers.
Already a bestseller in the US. BrüMate is redefining the category with leakproof design, retail-ready packaging and features your customers will not find in other popular brands. BrüMate pushes boundaries with groundbreaking features, creating products that stand out and seamlessly blend style and function.
Following a successful UK consumer launch, BrüMate is now available to selected UK and Irish retailers for the first time. Designed to solve the problems that customers highlight most, BrüMate brings a fresh approach to premium drinkware.
Why BrüMate?
1
100% leakproof
The first truly leakproof straw tumbler on the market.
2
Patented Technology
Delivering unmatched convenience and performance your customers will notice the first time they use them.
3
New UK opportunity
Proven success in major US retailers and now only available to selected UK partners via Whitby & Co
4
Shelf appeal
Distinctive design and packaging that sells in-store and online
5
Strong margins
Backed by competitive margins, retailer support, and ready-to-use launch assets.
What you receive as a stockist
- Full product brochure and pricing
- Point of sale display options
- Access to launch assets and media
- Sales support from Whitby & Co
- A chance to be early to a brand your customers already want
Your customers are already looking for it. Now you can be among the first to stock it.
ColdKey™ Stainless Steel Straw
The world's first integrated stainless steel straw system, removable for cleaning.
Cup Holder Friendly Base
Both 30oz + 40oz Era Straw Tumblers are compatible with most car cup holders.
Rubber Grip
Includes a rubber grip that makes opening your Era easy without having to touch the straw.
Comfort Grip Handle
Includes a durable handle for easy carrying.
Innovation that customers care about
Unlike other popular tumblers that promise performance but still spill or leak when tipped, BrüMate delivers true 100% leakproof protection with its patented lid technology.
It features BrüMate’s patented Ü-Turn lid, which stays sealed with cold or carbonated drinks. The ColdKey stainless steel straw reduces plastic contact, while BevGuard insulation keeps ice frozen for over 24 hours. With a 30oz and 40oz capacity, cup holder friendly base and strong early consumer demand, the ERA is designed to meet real expectations and stand out in a competitive category.
The look and feel is premium, practical and undeniably different.
This is not another version of what is already out there. It is what customers have been waiting for.
Innovative Design
Lifetime Warranty
Flawless Customer Service
